Helping startups grow and monetize their email lists
@BridgetteSalley | 8 Aug 2018
Hello! Tell the readers who’re you and what do you do.
My name is Bridgettel and I help startups grow and monetize their email lists.
Why freelancing instead of a full-time job?
Besides the fact that I’m not a morning person? I really just hate not being able to progress in my career in the way that I think makes sense. I also wanted something more stable. For example, when you have a regular full-time job, you are hired to do one thing or a set of things every single day. What happens when you outgrow those tasks or that specific job? In some companies, it’s easy to move around within the organization but that’s not always the case.
I know the stability thing doesn’t really make sense because freelancing does involve an element of risk. But when you think about it, so does having a full-time job. You’re putting all of your eggs (income) into one basket. What happens when you get laid off or get fired? Your job has no obligation towards you in any way. You’re just there to fulfill a business need and when that is no longer needed, they will let you go. It’s important to me to have control over my income.
For those interested in getting into your field, who should they follow on social media other than you?
- Neil Patel and anything he’s involved in, he’s a marketing genius and gives away all of his knowledge for free!
- Brennan Dunn from Double Your Freelancing, he’s the go-to for figuring out how to make livable wages as a freelancer.
- Paul Jarvis - another great resource for freelancing and marketing. He focuses on the non salesy person-to-person marketing.
- Gary Vaynerchuk - do I have to explain?
- Ezra Firestone - if you’re into e-commerce he’s an expert
- Pat Flynn - hosts of the podcast Smart Passive Income and an all-around awesome guy
Biggest challenges you've faced when you started freelancing?
The biggest challenges were finding clients and feeling confident enough to approach them. I know most people start on sites like Upwork, which can be a great source for lead generation, but it’s easy to get stuck there bidding against other insanely low priced freelancers. Look everywhere for clients, use Reddit, Craigslist, remote job boards, slack channels, even your Facebook friends. I’ve learned there is someone out there that needs your help and they are willing to pay.
Your worst experience with a client? And how to avoid that situation.
I ignored all of the red flags with this client. In our very first conversation, he told me my rate was too high (!!!!) and that as a “new” freelancer I should lower it. I should have walked away right then but I was really desperate for my first client so I proceeded with the discovery call and later onboarding.
- Things started to go left when he changed the scope of the project. Initially, he was looking for a social media marketing person for his project, then he needed a project manager. I agreed to change roles, mistake #2. As the project progressed, he let me know he fully expected me to manage a team of freelancers he had hired. We were given little to no direction for the first 5 weeks of the project. The scope of the project changed at least 3 more times. The pay was extremely low and in the end, I ended up doing a lot of work for very little.
- This situation was incredibly easy to avoid but I was too eager to get a client. Qualifying clients has now become extremely important to me and it should be for any freelancer. Having a questionnaire with screener questions will help you determine whether or not a client is worth working with very quickly. There are some clients that may slip through your screening but they will quickly reveal themselves as you do discovery. If someone is questioning your price and trying to haggle you because it’s “not that much work” run away. This person is going to be a nightmare.
A piece of advice for those who want to start freelancing
Have a plan. I know this sounds silly because it’s freelancing, but you’re basically starting your own businesses. You need to have a plan in place for when things start to get rough (and they will). Sticking to a plan will help you structure your business and figure out your goals and how to reach them. Also, never ever let someone talk you into substantially lowering your price. Only work with people that value you and don’t see you as a cheap commodity. These people will bring you nothing but headaches and won’t be appreciative of your work.
Thanks for reading! ❤️
If you have any questions or want to share some love, go to @BridgetteSalley twitter!
Remember that we also have a twitter account where you can follow us to check when we release more interviews, tips and news about the site.