Getting social with a freelance social pro
@Kirsten_AD | 7 Aug 2018
Hello! Tell the readers who’re you and what do you do.
I'm Kirsten Agnello-Dean, a freelance Social Media Manager and Creative Copywriter who also works on email marketing, inbound content creation, and bunch of other random marketing related things when needed.
Why freelancing instead of a full-time job?
I actually just fell into freelancing naturally as my 1st professional gig was a part-time, freelance agency role. I wanted the job so I started freelancing and stuck with it. I've really enjoyed the flexibility and client diversity it has offered me.
For those interested in getting into your field, who should they follow on social media other than you?
SO many people. Connect with everyone that inspires you and will keep you current on emerging tech! Here are the main three types of handles to follow:
- People or brands making a splash in your industry like @Wendys , @Moonpie , @SocialMediaToday and @SproutSocial.
- Thought leaders in your specific space like @GuyKawasaki and @AnnHandley.
- Dream jobs/brands you want to work for... looking at you @Barkbox and @Hubspot.
Biggest challenges you've faced when you started freelancing?
Getting clients to realize not being a full-time employee means you aren't available at the drop of a hat for calls, fast turnarounds, and constant rounds of revisions.
Your worst experience with a client? And how to avoid that situation.
Taking an undefined role that ended up not aligning with my career goals. If a client doesn't know exactly what they want, it will be hard for you to understand the entire scope of the role or project and how it fits with your skill set. I'm all about learning along the way, but if the job misaligns with your goals, it won't be a good experience.
A piece of advice for those who want to start freelancing
Start with a staffing agency — someone who has your back so you don't have to worry about chasing down late paying clients, putting money aside for taxes, can offer you health insurance, etc. It's freelancing the easy way. Yes, you could make more money per hour going it alone, but for me the perks outweigh the difference in pay rate.
Thanks for reading! ❤️
If you have any questions or want to share some love, go to @Kirsten_AD twitter!
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